Legends Never Die.

FOOT ACTION

01/ PROJECT DESCRIPTION

Purple Spider Agency took the helm in creative direction and photography for the campaign surrounding Anuel's album release, "Legends Never Die," in collaboration with Foot Locker. The album served as a tribute to sports and athletes, embodying the essence of enduring legacy and excellence.

02/ OUR CONCEPT + APPROACH

Our creative direction involved crafting a narrative that harmonized Anuel's album theme with Foot Locker's athletic ethos. We conceptualized a visual journey that intertwined the essence of sports icons and their immortalized legacies, seamlessly blending Anuel's artistic vision with Foot Locker's brand identity. This involved meticulous attention to detail in set design, prop curation, and photography techniques to evoke the spirit of sports excellence while honoring the album's tribute to legendary athletes.

03/ COMPANY DESCRIPTION

Footaction, a subsidiary of Foot Locker, boasts a distinct focus on curated athletic footwear and apparel tailored for the urban lifestyle. In tandem with Anuel's "Legends Never Die" album, Footaction embraced this collaboration to spotlight the fusion of music, sports, and cultural resonance. The campaign became a testament to the synergy between music's emotive power, sports' enduring legacies, and Footaction's commitment to urban athletic culture.