The concept for Purple Spider Agency’s work on Puma’s Brighter Days campaign was built around delivering a vibrant, retro-inspired content package that showcased the Neon Color Pack sneakers and resonated with Puma’s audience.

We transformed a dance club/bar in Brooklyn into a lively party scene, complete with neon lighting, colorful balloons, and decor that captured the energetic spirit of the collection. Models were styled in outfits that complemented the bold neon hues of the sneakers, creating a cohesive and visually striking aesthetic.

The shoot included a mix of dynamic still photography and video content, designed to be versatile across social media and other marketing channels. Each image and video emphasized the party atmosphere, showcasing the sneakers in action and highlighting their unique design. In post-production, we enhanced the neon glow, adding an extra layer of energy and vibrancy to the visuals.

The campaign also provided Puma with a library of high-quality, branded assets that could be used for promotions, social media, and beyond. This multi-dimensional approach ensured a polished final product that not only captivated audiences but also supported Puma’s broader marketing objectives.