From Idea to Execution:
Our Real Spec Treatment
Ever wonder what a high-performing treatment deck actually looks like — one that turns into video edits, social cuts, GIFs, stills, and campaign content across channels?
This is the exact treatment we built to pitch a national beverage brand. It led to a creative production day that delivered a full content suite, fast.
We’re sharing it to give you a behind-the-scenes look at how we approach campaign strategy, creative direction, and multi-format delivery — all wrapped into one powerful document.
A real treatment example from Purple Spider Agency — used to pitch a national campaign and build a production system that delivered over 40 visual assets, all from one streamlined shoot.
What’s Inside:
✅ Full page-by-page treatment breakdown with tone, casting, set, and story
✅ Over 40 deliverables mapped from a single shoot day
✅ How we structured production to serve paid, organic, and experiential needs
✅ Final asset breakdown: hero video, 30s/15s edits, GIFs, stills, and more
✅ A glimpse at the PSA creative system that turns ideas into content machines
Want to talk through how this could apply to your brand? You’ll get a link to book a discovery call after download.