DEDICATED TO DEON.

DEON LIBRA

01/ PROJECT DESCRIPTION

Purple Spider Agency conducted a beauty campaign shoot for Deon Libra, a brand co-founded by two Atlanta-based women. The shoot encompassed various scenes, including one featuring implied nudes, showcasing the brand's body glaze and body lotion. Deon Libra's dedication to its origin—honoring the founders' father named Deon and their zodiac sign, Libra—formed the essence of the campaign.

02/ OUR CONCEPT + APPROACH

Our approach to the beauty campaign centered on capturing the essence of stress care as an integral part of beauty. We embraced the brand's dedication to adaptogenic stress care by crafting visual narratives that resonated with the concept of stress-conscious skincare. Each scene and composition was meticulously curated to embody the brand's ethos—celebrating the beauty in resilience amidst stress. This encompassed a sensitive portrayal of implied nudes, artfully showcasing the body glaze and body lotion while intertwining the narrative of stress care and Blackness.

03/ COMPANY DESCRIPTION

Deon Libra, a brand rooted in Atlanta and founded by two visionary women, specializes in adaptogenic stress care products. The brand's philosophy revolves around supporting the body's natural stress-handling abilities to activate lasting healthy skin. Deon Libra believes in addressing stress as the root cause of skin concerns and emphasizes a stress-conscious skincare approach. Their product range includes body glaze and body lotion designed to nurture skin health amidst stress.