50TH ANNIVERSARY OF HIP- HOP MIXTAPE

PUMA

01/ PROJECT DESCRIPTION

Puma approached us with a unique vision: to recreate a vibrant party atmosphere as a backdrop to showcase their latest shoes. The goal was clear—to infuse a nightclub's electric energy and rave's pulsating vibe into the campaign, utilizing strobe lights and a playful array of balloons to accentuate the shoes' allure amidst a dynamic, festive setting.

02/ OUR CONCEPT + APPROACH

Inspired by the challenge, our concept revolved around recreating the ambiance of a nightclub or a vibrant rave. Our approach involved meticulous attention to detail in curating an atmosphere pulsating with high-energy vibes. Collaborating closely with Puma's team, we orchestrated a synergy of strobe lights and other party favors, cultivating a visually striking setting to seamlessly spotlight Puma's shoes. Our team leveraged expertise in lighting design, set construction, and event aesthetics to authentically replicate the party scene, ensuring each element harmonized to amplify the shoes' allure.

03/ COMPANY DESCRIPTION

Puma, an innovator in athletic and lifestyle wear, sought to spotlight their new shoe collection through a campaign embodying the exuberance and dynamism of a pulsating party scene. Their products blend cutting-edge performance with fashion-forward design, catering to individuals seeking both style and functionality in their active lifestyles.