From NYC, With Love

Kenneth Cole

01/ The Challenge

Though the brand relies on international markets for the majority of its revenue, Kenneth Cole New York’s ties to the city are a driver of consumer attraction. We were tasked with shooting a body of assets that are unmistakably NYC and highlight the versatility of the Fall watch collection.

02/ The Story

To reflect Kenneth Cole New York’s on-the-go target audience, we assembled a diverse team of models who could bring the brand’s effortless, cool aesthetic to life and selected captures of natural poses.

We were heavy handed in making the connection to NYC, ensuring that every shot had some indicator. It may have been obvious - massive billboards, the gray steel of the Brooklyn Bridge, green subway entrances, yellow taxis and strips warning you to stay back on the subway platform - or more subtle - street-facing fire escapes, SoHo’s cobblestone streets or the point of the Flatiron Building - but it was there.