INTRODUCING TRYBE

Trybe


01/ PROJECT DESCRIPTION

Purple Spider Agency collaborated with Trybe Haircare, an emerging startup, to showcase their salon-professional, non-toxic, and low molecular weight products tailored specifically for curls and texture.

02/ OUR CONCEPT + APPROACH

Our conceptual approach aimed to encapsulate the essence of Trybe Haircare's commitment to quality and innovation. Understanding the importance of catering to diverse hair textures, our approach revolved around creating a visual narrative that celebrated the beauty and versatility of curls and textured hair. Each scene and composition was meticulously crafted to highlight the efficacy of Trybe's products in enhancing natural textures while ensuring non-toxic and salon-professional standards.

03/ COMPANY DESCRIPTION

Trybe Haircare, an up-and-coming brand, focuses on offering salon-quality hair care solutions for curls and textured hair. Their product line embodies a commitment to non-toxic formulations and utilizes low molecular weight ingredients to cater to the unique needs of curly and textured hair types. This dedication to quality and innovation positions Trybe Haircare as a brand focused on nurturing and enhancing natural hair textures.

04/ DELIVERABLES

Thirty commercial photos for use on billboards, web, newsletters, and social media

05/ OUR ROLE

Creative concept development photography Producing Casting Directing