The concept for Purple Spider Agency’s work on Foot Locker x Just Don’s All City Just Don campaign was built around delivering a polished content package that elevated the collection’s unique style while providing versatile assets for promotion and e-commerce.

We styled and captured a series of dynamic flat lays that highlighted the intricate details, textures, and craftsmanship of each piece in the collection. These images were designed to seamlessly fit Foot Locker’s e-commerce platform while maintaining a visually appealing aesthetic for their audience.

Additionally, we created a set of high-quality digital assets that merged contemporary minimalism with bold styling. The clean compositions and thoughtfully curated visuals aligned with Just Don’s elevated fashion sensibility and Foot Locker’s streetwear-focused identity, ensuring the content resonated across multiple platforms.

This combination of versatile flat lays and branded digital assets provided Foot Locker with a comprehensive library of content, empowering them to amplify the collection’s reach and drive both engagement and sales. The campaign was a testament to the power of merging cultural credibility with strategic, audience-focused storytelling.