The Spider's Thread #3
Social Media, Marketing, Influencer Marketing jarrod anderson Social Media, Marketing, Influencer Marketing jarrod anderson

The Spider's Thread #3

This week, explore the shifting dynamics of digital influence, the resilience of the creator economy amidst uncertainty, and a major move in the media world. From the redefinition of influencers in 2025 to creators adapting to a post-TikTok landscape, and a strategic sale that signals opportunity for niche media, these stories showcase how the digital and media landscapes are evolving. Dive into the top updates shaping the future of content and creators. Read on for more on the latest news in production, social media and culture. 

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The Spider's Thread #1
Social Media, Production jarrod anderson Social Media, Production jarrod anderson

The Spider's Thread #1

This week, Meta is making posting on social a little bit less daunting with trial Reels on Instagram and get out of jail free card on Facebook. Meanwhile, Snapchat is embracing the spirit of giving this Christmas with a host of new features. Plus, people are using an unsuspecting Emma Roberts to play out some of life’s awkward moments. Read on for more on the latest news in production, social media and culture. 

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