The Spider's Thread #2
This week, the marketing world is buzzing with campaigns and deals reshaping the industry. Planet Fitness is kicking off 2025 with a quirky New Year’s campaign. Meanwhile, agencies are making big moves to stay competitive in an evolving landscape. Plus, retail media is proving its staying power with deals that have changed the game. Read on for more industry insights.
Planet Fitness debuts New Year’s 2025 campaign on Christmas
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Planet Fitness is jumping the gun on New Year’s resolutions with a festive campaign debuting on Christmas. The campaign emphasizes the brand’s unique positioning as a judgment-free zone, encouraging everyone to start the year strong without the usual gym-intimidation. The creative approach combines humor and relatability to inspire people to embrace fitness at their own pace.
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Agency news roundup: Partners + Napier, S4 Capital, Havas
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The agency world is seeing significant changes, with mergers, acquisitions, and leadership shifts taking center stage. Partners + Napier has welcomed new creative talent to its roster, while S4 Capital is expanding its global presence. Meanwhile, Havas is making bold moves to reimagine its offerings, signaling an exciting future for agencies adapting to the fast-evolving marketing landscape.
4 retail media deals that reshaped the industry in 2024
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Retail media has cemented itself as a powerhouse in the advertising world, with four standout deals that reshaped the industry in 2024. These game-changing partnerships highlight the growing importance of retail platforms as advertising channels and underscore their influence on consumer purchasing decisions. Brands and advertisers alike are capitalizing on these opportunities to reach shoppers more effectively.