The Spider's Thread #2

This week, we're diving into the campaigns and industry moves shaping the future of marketing. From Planet Fitness' quirky New Year’s resolutions campaign to bold agency changes and game-changing retail media deals, these stories highlight innovation and adaptability in a fast-paced industry. Explore how brands and agencies are positioning themselves for success in 2025 and what trends are leading the charge. Read on for more on the latest news in production, social media and culture.