FootAction aimed to launch Op-Ed, its first editorial clothing brand, to not only build brand awareness and engage a new audience but also establish a bold visual identity that differentiated it from traditional offerings and strengthened its presence in the urban fashion market.
OP-ED
We started by creating a unique visual identity that felt intimate. This included a neutral color palette and custom branding.
WHAT WE CREATED
The concept for Purple Spider Agency’s work on Op-Ed centered on building a visual identity that felt fresh, bold, and authentic to its urban roots. We used vibrant, high-contrast colored backdrops to make the collection pop while emphasizing its uniqueness and individuality. Styling choices leaned toward the eccentric, featuring unexpected combinations that resonated with FootAction’s target audience and reflected the New York designer’s vision.
Through dynamic photography and creative direction, we showcased the versatility and vibrancy of the collection. Each image was crafted to position Op-Ed as a fashion-forward brand, signaling FootAction’s shift toward editorial styling and elevating its place in the urban fashion space.
